Three phases, twelve deliverables, written milestones. The same operating system on every engagement — no surprises, no hand-offs, no agency-speak.
FRAMEWORK AT A GLANCE
Whether you hire us for a single service or all seven, every engagement flows through the same three phases. Skip any one of them, and projects start drifting.
Before anyone writes code or designs a pixel, we figure out exactly what you're building and why. This phase is the cheapest way to prevent the most expensive mistakes.
Typical duration: 2–6 weeks depending on scope. Often runs as a standalone strategy engagement for clients who don't yet need a build.
Stakeholder interviews, business goal mapping, current-state audit. Written transcript shared back.
Competitor benchmarks, customer journey, technical debt scan. Decisions backed by data, not opinions.
Strategic objectives, KPI framework, phased roadmap with budget and risk register. Exec-ready.
Executive presentation, alignment workshop, signed SoW with milestones and fixed price.
Engineering done by senior practitioners who've shipped at scale. Weekly demos, two-week sprints, code reviews on every PR, observable from day one.
Typical duration: 8–20 weeks depending on scope. Runs as Web, E-Commerce, or Mobile engagements.
Interactive Figma prototype, system diagrams, data model, API contracts — signed off before code.
Two-week sprints with Friday demos. You see real software at the end of week one — every project.
Automated tests, accessibility audit, performance benchmarks, security review. Nothing ships red.
Production deploy on a Tuesday (never a Friday), 48-hour monitored cut-over, runbooks handed over.
Shipping software is half the job — the other half is making sure the right people find it. Phase 3 runs ongoing, typically as a retainer, often starting before the build finishes.
Typical engagement: 3-month minimum, then monthly. Runs as AI Visibility (GEO), SEO & Marketing, or AI Automation.
Where you stand today across Google, ChatGPT, Claude, Gemini, Perplexity — prompt-test results documented.
5 GEO levers (citation density, entity clarity, schema, freshness, cross-platform). Pick the 2–3 with the biggest gap × prize.
Schema, content, citations, automations. Monthly written report. Visibility dashboards refreshed weekly.
Quarterly review, new lever rotation, stretch goals. Wind down or expand based on what the data shows.
SHARED CADENCE
Whatever phase you're in, the rhythm stays the same.
Written goals for the week, assigned, in your shared Slack.
Stand-ups happen in Slack threads, not meetings. You can read it whenever.
30-minute video call. You see exactly what shipped this week.
One-page written summary: wins, blockers, next week's plan.
Book a free 30-minute call. We'll listen, ask hard questions, and follow up with a written opinion — no obligation.