BUILD · Commerce engineering

Stores that convert, not just look pretty.

Shopify, WooCommerce, BigCommerce, and headless commerce — built by engineers who measure conversion rate, not just pixels.

Start your store View platforms
6-week launch path Core Web Vitals green Stripe / Klarna / PayPal
Live storefront Real-time
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Avg CVR lift
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LCP target
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Stores shipped

PLATFORMS

Pick the right platform

Each platform has a sweet spot. Platforms cycle automatically — hover any platform to pause and explore what it's best for. We'll honestly recommend the one that fits your catalog, growth stage, and team.

Most popular · Plus, Standard & Hydrogen

Shopify

The fastest path to a production-grade store. Best for $0–$50M GMV brands that want fast launches and managed infra — without giving up customization.

Best for: DTC brands <10k SKUs, fast launches, low ops overhead.

  • Custom theme & sections
  • Shopify Plus & checkout extensibility
  • App development (Remix & Hydrogen)
  • Headless / multi-storefront
Sweet spot: DTC scale-ups
Open-source flexibility

WooCommerce

Maximum flexibility, full code ownership, and tight content-commerce integration when you already live in WordPress.

Best for: Content-heavy stores, complex products, code ownership.

  • Custom plugin development
  • Theme building (Sage / Bricks)
  • B2B / wholesale flows
  • Performance hardening
Sweet spot: Content + commerce
Enterprise SaaS

BigCommerce

Native B2B, multi-storefront, and zero transaction fees. Great for established merchants outgrowing Shopify's ceiling.

Best for: B2B, large catalogs, multi-storefront brands.

  • Stencil theme builds
  • B2B Edition & price lists
  • Catalyst headless
  • ERP integrations
Sweet spot: B2B + multi-store
Hydrogen · Next.js · Sanity

Headless / Custom

When you need full control — marketplaces, subscriptions, multi-region pricing, complex catalog logic, or a CMS-driven storefront.

Best for: Marketplaces, subscriptions, unique flows.

  • Hydrogen / Next.js storefronts
  • Sanity / Contentful CMS
  • Multi-vendor marketplaces
  • Custom backend & APIs
Sweet spot: Unique business logic

CAPABILITIES

What we build

Six store types we ship every quarter — here's what each one involves.

Custom storefronts

Branded, conversion-optimized themes designed around your products. No bloated templates, no copy-paste sections.

Design + theme dev

Headless commerce

Hydrogen, Next.js, or Astro storefronts on top of Shopify, BigCommerce, or custom backends. Sub-2-second loads.

Hydrogen & Next.js

Subscriptions & memberships

Recurring billing, build-a-box, win-back flows. Recharge, Stay-Ai, Loop, or custom recurring engines.

Recurring revenue

B2B & wholesale portals

Net terms, custom pricing, gated catalogs, and approval workflows for B2B-first commerce.

Wholesale-ready

Multi-vendor marketplaces

Vendor onboarding, payouts, multi-warehouse fulfillment. Sharetribe, Mirakl, or custom-built.

Multi-vendor

Migrations

Magento → Shopify, WooCommerce → Shopify Plus, Shopify → headless. SEO preserved, redirects mapped, zero downtime.

Zero-downtime

ECOSYSTEM

Integrations we ship every week

Payments, marketing, shipping, support — connected without duct tape. Click a category to highlight what we plug in.

StripePayments
PayPalPayments
KlarnaPayments
AfterpayPayments
KlaviyoMarketing
MailchimpMarketing
PostscriptMarketing
ShipStationShipping
ShipBobShipping
NetSuiteShipping
QuickBooksShipping
GorgiasSupport
ZendeskSupport
YotpoReviews
Judge.meReviews
GA4Analytics
AlgoliaAnalytics
ConvertAnalytics

Don't see yours? We've wired up 60+ integrations across Shopify, Woo & BigCommerce.

HOW WE WORK

Our 6-step commerce process

Steps advance automatically — hover any step to pause and explore it. Every phase has a written artifact, a weekly demo, and a fixed end date.

Phase 01 · Week 1

Discovery

Brand workshop, catalog & SKU audit, and a current-state conversion baseline. We learn how your store actually works before recommending anything.

  • Stakeholder workshop on day 2
  • Catalog & SKU audit
  • Conversion baseline
  • Platform recommendation (written)
Demos every Friday Ends with: project brief
Phase 02 · Weeks 2–3

Design

Figma mockups for every key flow — homepage, product page, collection, cart, checkout, and email templates. Wireframes first, then high-fidelity, then a clickable prototype.

  • Wireframes for 6 key screens
  • High-fidelity hero, PDP & checkout
  • Email template designs
  • Clickable Figma prototype
Live Figma workspace Ends with: signed-off mockups
Phase 03 · Weeks 3–6

Build

Theme & app development with weekly demos. Staging store live by the end of week 2 of the build. Every PR ships with a preview URL so you can review work as it lands.

  • Custom theme (sections + templates)
  • PR previews on every commit
  • Weekly demo + Loom walkthrough
  • Staging store URL
Git-flow + PR previews Ends with: staging signoff
Phase 04 · Weeks 5–6

Integrate

Payment, shipping, ERP, ESP, and support tools wired up and load-tested. We bring our own integration templates so the same patterns we ship every quarter just plug in.

  • Payment gateway + tax
  • Shipping rates & carriers
  • ERP / inventory sync
  • Email, SMS & helpdesk
Load-tested in staging Ends with: ops runbook
Phase 05 · Weeks 6–7

Launch

QA across browsers and devices, accessibility audit, performance benchmarks, and a 301 redirect map so SEO survives the cut-over. Go-live happens on a planned, monitored window.

  • Cross-browser & mobile QA
  • A11y audit (WCAG 2.2 AA)
  • 301 redirects mapped
  • Monitored go-live window
Rollback plan ready Ends with: live store
Phase 06 · Weeks 7–8 & ongoing

Optimize

The first CRO sprint kicks off inside 30 days post-launch. Then a monthly cadence of audit → hypothesize → test → ship. Winners go to prod, losers go to the kill list.

  • Weekly analytics review
  • Backlog of prioritized A/B tests
  • Conversion uplift tracker
  • Quarterly strategy review
Avg +34% CVR lift Ends with: never (retainer)