BUILD · Commerce engineering

Stores that convert, not just look pretty.

Shopify, WooCommerce, BigCommerce, and headless commerce — built by engineers who measure conversion rate, not just pixels.

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6-week launch path Core Web Vitals green Stripe / Klarna / PayPal
Live storefront Real-time
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PLATFORMS

Pick the right platform

Each platform has a sweet spot. Click any tab to explore what it's best for — we'll honestly recommend the one that fits your catalog, growth stage, and team.

Most popular · Plus, Standard & Hydrogen

Shopify

The fastest path to a production-grade store. Best for $0–$50M GMV brands that want fast launches and managed infra — without giving up customization.

Best for: DTC brands <10k SKUs, fast launches, low ops overhead.

  • Custom theme & sections
  • Shopify Plus & checkout extensibility
  • App development (Remix & Hydrogen)
  • Headless / multi-storefront
Sweet spot: DTC scale-ups
Open-source flexibility

WooCommerce

Maximum flexibility, full code ownership, and tight content-commerce integration when you already live in WordPress.

Best for: Content-heavy stores, complex products, code ownership.

  • Custom plugin development
  • Theme building (Sage / Bricks)
  • B2B / wholesale flows
  • Performance hardening
Sweet spot: Content + commerce
Enterprise SaaS

BigCommerce

Native B2B, multi-storefront, and zero transaction fees. Great for established merchants outgrowing Shopify's ceiling.

Best for: B2B, large catalogs, multi-storefront brands.

  • Stencil theme builds
  • B2B Edition & price lists
  • Catalyst headless
  • ERP integrations
Sweet spot: B2B + multi-store
Hydrogen · Next.js · Sanity

Headless / Custom

When you need full control — marketplaces, subscriptions, multi-region pricing, complex catalog logic, or a CMS-driven storefront.

Best for: Marketplaces, subscriptions, unique flows.

  • Hydrogen / Next.js storefronts
  • Sanity / Contentful CMS
  • Multi-vendor marketplaces
  • Custom backend & APIs
Sweet spot: Unique business logic

CAPABILITIES

What we build

Six store types we ship every quarter — hover any card to see what's involved.

Custom storefronts

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Branded, conversion-optimized themes designed around your products. No bloated templates, no copy-paste sections.

Design + theme dev

Headless commerce

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Hydrogen, Next.js, or Astro storefronts on top of Shopify, BigCommerce, or custom backends. Sub-2-second loads.

Hydrogen & Next.js

Subscriptions & memberships

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Recurring billing, build-a-box, win-back flows. Recharge, Stay-Ai, Loop, or custom recurring engines.

Recurring revenue

B2B & wholesale portals

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Net terms, custom pricing, gated catalogs, and approval workflows for B2B-first commerce.

Wholesale-ready

Multi-vendor marketplaces

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Vendor onboarding, payouts, multi-warehouse fulfillment. Sharetribe, Mirakl, or custom-built.

Multi-vendor

Migrations

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Magento → Shopify, WooCommerce → Shopify Plus, Shopify → headless. SEO preserved, redirects mapped, zero downtime.

Zero-downtime

FLAGSHIP

CRO sprints: audit → test → ship

Most stores leak 20–40% of conversions to fixable friction. Our 4-week sprint finds and ships the top 5 — measurable, not guesswork. Click any stage to explore.

Audit

Funnel deep-dive, session replays, heatmaps, checkout instrumentation, and baseline KPIs. We come out with a ranked list of leaks.

Hypothesize

A prioritized test backlog with predicted lift, traffic needs, and engineering effort — so we test the highest-leverage ideas first.

  • HIGH Sticky add-to-cart bar on PDP +8% CVR
  • MED Express checkout above the fold +5% CVR
  • MED Free-shipping threshold meter +12% AOV

Test

A/B tests run with statistical rigor — no peeking, no false positives. Convert, GrowthBook, or native Shopify A/B.

Control 2.8%
Variant B 4.2%
95% confidence · 22k sessions

Ship & roll up

Winners go to prod, losers go to the kill list, neutrals get a written postmortem so next sprint is sharper.

  • Sticky add-to-cart Shipped · +8%
  • Free-ship meter Shipped · +12% AOV
  • Express checkout Killed · -2%
Book a CRO audit

PERFORMANCE & SEO

Fast stores convert better.

Every 100ms slower costs measurable conversion. Flip the toggle below to compare an industry-average store against an ApexGenLabs build — same metrics, very different result.

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AI cites GEO citations / 100
What we tune
Edge cache Image opt JS code-split Critical CSS Font subset Preload hints Schema markup AI crawler hints 301 redirect map Canonical & hreflang

ECOSYSTEM

Integrations we ship every week

Payments, marketing, shipping, support — connected without duct tape. Click a category to highlight what we plug in.

Your store

Don't see yours? We've wired up 60+ integrations across Shopify, Woo & BigCommerce.

HOW WE WORK

Our 6-step commerce process

Click any step — or watch it walk through. Every phase has a written artifact, a weekly demo, and a fixed end date.

Phase 01 · Week 1

Discovery

Brand workshop, catalog & SKU audit, and a current-state conversion baseline. We learn how your store actually works before recommending anything.

  • Stakeholder workshop on day 2
  • Catalog & SKU audit
  • Conversion baseline
  • Platform recommendation (written)
Demos every Friday Ends with: project brief
Phase 02 · Weeks 2–3

Design

Figma mockups for every key flow — homepage, product page, collection, cart, checkout, and email templates. Wireframes first, then high-fidelity, then a clickable prototype.

  • Wireframes for 6 key screens
  • High-fidelity hero, PDP & checkout
  • Email template designs
  • Clickable Figma prototype
Live Figma workspace Ends with: signed-off mockups
Phase 03 · Weeks 3–6

Build

Theme & app development with weekly demos. Staging store live by end of week 2 of build. Every PR ships with a preview URL so you can review work as it lands.

  • Custom theme (sections + templates)
  • PR previews on every commit
  • Weekly demo + Loom walkthrough
  • Staging store URL
Git-flow + PR previews Ends with: staging signoff
Phase 04 · Weeks 5–6

Integrate

Payment, shipping, ERP, ESP, and support tools wired up and load-tested. We bring our own integration templates so the same patterns we ship every quarter just plug in.

  • Payment gateway + tax
  • Shipping rates & carriers
  • ERP / inventory sync
  • Email, SMS & helpdesk
Load-tested in staging Ends with: ops runbook
Phase 05 · Weeks 6–7

Launch

QA across browsers and devices, accessibility audit, performance benchmarks, and a 301 redirect map so SEO survives the cut-over. Go-live happens on a planned, monitored window.

  • Cross-browser & mobile QA
  • A11y audit (WCAG 2.2 AA)
  • 301 redirects mapped
  • Monitored go-live window
Rollback plan ready Ends with: live store
Phase 06 · Weeks 7–8 & ongoing

Optimize

First CRO sprint kicks off inside 30 days post-launch. Then a monthly cadence of audit → hypothesize → test → ship. Winners go to prod, losers go to the kill list.

  • Weekly analytics review
  • Backlog of prioritized A/B tests
  • Conversion uplift tracker
  • Quarterly strategy review
Avg +34% CVR lift Ends with: never (retainer)
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Ready to launch or scale your store?

Let's build something that converts.

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