A legal-tech SaaS company with strong Google SEO but invisible to AI assistants. A 90-day GEO retainer lifted AI mentions by 420% and got them ranking top-3 in three of four major assistants for their top buyer-intent prompts.
LegalEase was the #2 organic result on Google for their core category — but completely invisible in AI search. ChatGPT, Claude, and Perplexity recommended three of their competitors when asked the canonical buyer-intent prompt for the category, and didn't surface LegalEase even with explicit follow-up prompts. They had no idea how to fix it, and their SEO agency was telling them GEO 'wasn't a real channel yet.'
Two-week audit followed by a 10-week execution retainer. The audit ran 87 prompts across ChatGPT, Claude, Gemini, and Perplexity — branded queries, category queries, and buyer-intent queries — to build a baseline 'mention share' scoreboard. We then mapped where competitors were getting cited (G2, Capterra, expert roundups, specific blog posts) and which of the 5 GEO levers had the biggest gaps for LegalEase.
Schema.org markup overhaul (Organization, Product, FAQ, Review schemas across every page), entity clarity fixes (got the canonical company description aligned across Wikipedia, Crunchbase, LinkedIn, and the About page), citation campaign (placed in 11 industry roundups during the retainer), and a content cadence of 2 long-form pieces per month engineered specifically for AI citation — quotable stats, clear claims, structured headings. Weekly prompt-test re-runs to track movement.
GEO felt like vapor when they pitched it. Six weeks in, we were getting cited by ChatGPT in our category. Twelve weeks in, by all four major assistants. Our previous SEO agency now does this for us with their playbook — but ApexGenLabs wrote that playbook six months before anyone else did.
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